The German automotive giant launched its new subscription plan, the Mercedes-Benz Collection, in the United States. Currently, Mercedes is running its pilot in Nashville, Philadelphia, Tennessee and, Pennsylvania.
“We always look forward to the needs and wishes of our customers and attract new people to the brand,” says CEO of Mercedes-Benz USA, Dietmar Exler, in a statement. “
Membership in the Mercedes-Benz collection entails a one-time activation fee of $495. There is also a monthly charge, which is bifurcated in three levels of service and is termed as Signature, Reserve, and Premier. However in each city, only two out of three are available.
The signature is the most affordable level for $1,095 (excluding taxes) per month. Currently, it is only available in Nashville and has car variants such as compact class C, coupe, and compact convertibles. Also, SUV GLC 300 and roadster SLC 300 are available. However, the most powerful model offered under this offer is Mercedes-AMG CLA 45.
The Reserve is an average of $1,595 and is available in both the cities. This series is equipped with sedans, wagons, coupes, and convertibles of the middle class. Moreover, members of Nashville will have to manage with four cylinders of E300 models, while members of Philadelphia who pay the same price will receive the most powerful V6 E400.
Finally, there is a Premier for $2995 per month. It is available only in Philadelphia. Here the things start becoming really interesting with access to the flagship S-Class sedan, G-class SUV, and SL roadster.
For the participants, the service is controlled by the application of the Mercedes-Benz collection. Here, drivers can choose their cars and organize pick-ups and drops. All offered with cars are clean and well-equipped with 24/7 roadside insurance and assistance comes inclusive.
The German car maker is also on its move to upgrade its old car with advanced features. This feature can be app-based vehicle tracking in huge parking lot, maintenance, fuel check alert or other operational parameters notification through new device called Me Adapter.