As one of the biggest virtual marketplace of the world, the Google Play Store is a stage for numerous subscription-based services. The digit of individuals that utilize such services has increased by 80% compared to previous year. Owing to such a sharp increase in the digit of users, the digit of developers providing such services has also augmented.
Without an appropriate system in position, it can be slightly burdensome for users to monitor their subscriptions. Their existing subscription center has been advanced by Google to make life simpler for users as well as developers.
Users, with the new subscription Center, will be able to keep tabs on all of their subscriptions. Furthermore, the feature assists the users to filter through their subscriptions and withdraw from any services that they do not utilize. Now, users have one site to monitor all of their subscriptions as well as made the course of cancellation much simpler.
The subscribers will also be capable of updating their payment modes, restoring formerly canceled subscriptions, and renewing subscriptions, everything from the Subscription Center. In addition, if a subscriber withdraws a subscription, the search giant won’t generate a cancellation review to provider developers the response as to why the customers are calling off.
Also, Google has been functioning on new tools to provide developers with more suppleness to handle their business. Among the most vastly demanded features was the capability of asking customers if they are fine with a price amend. Other new features comprise the capability of upgrading a subscription devoid of changing the expiration date, refunding specific renewals, issuing partial refunds, and more.
On the other end, Europe is a step nearer to releasing new copyright rules that have been condemned by key tech firms and internet pioneers. The regulation that was agreed by a European Parliament committee would need the companies such as Google to shell out for showing clips of news stories.